Your Imperial typewriter options back in the late 50's

We rather take it for granted that now we can use computer keyboards to type in different fonts and use different symbols with relative ease.But back in the past typewriter manufacturers often offered differing fonts , symbols and keyboard layouts to their machines to help drive sales at home and in export markets.

We recently came across a Imperial Typewriter Co leaflet showing the options you had when ordering an Imperial Good Companion No 5 in the late 1950's.Not only did you have a choice of 6 colours for your new typewriter ,but there where 3 case styles, and 6 font styles. Added to that there were options for foreign languages and special keyboards for authors or journalists, opticians, mathematicians, doctors and dentists.